A&F Set To Close More Store Locations

Abercrombie & Fitch has long been a popular brand, especially among the late-teen crowd. A preppy staple throughout the early 2000s, A&F (which was founded all the way back in the late 1800s) was once known for overtly sexualized campaigns featuring nude models. However, recent years have brought a shift in both the brand’s imagery and in its target consumer, switching from targeting teenagers to young adults ages 21-24.

It began to focus on bettering its customer service and increasing diversity within the brand. While Abercrombie & Fitch has made efforts to adjust its marketing, both in its branding and in its additional stores, Hollister and Abercrombie Kids, its efforts haven’t completely brought the store into the spotlight.

While sales have reached a point of recording its six-straight quarter of positive same-store sales, it still plans to close up to 40 stores this year alone, in addition to the 29 stores that were closed in 2018.

While the brand had previously taken a bit of a nosedive in sales, they have since increased, topping out at $1.16 billion. This is largely due to a shift in marketing efforts.

For more information on Abercrombie & Fitch’s store closings, as well as additional information about the brand, take a look at the video above.