One of the best viral cosmetic company Beauty Bakerie has expanded its reach so that you can easily get it. Its brands are now available online at Ulta.com and in all 350 stores. The announce was made by the company early this year when they posted, “Yes. It’s true! A DREAM COME TRUE because of OUR SUGA FAM! Who’s dining in starting October 28th at one of the 350 Ulta locations we will enter…WE DID IT!”.

The founder of the makeup brand Cashmere Nicole explained the number of decisions saying, “For black women, in particular, we are reminded everywhere we go, on a daily basis, multiple times throughout the day, that we are second. You go into a store, and you are bending down to nearly the ground to get your shade, or you go to a beauty store’s website, and when you’re looking for your shade you’re scrolling down to the bottom of a list. It could be any brand, but it’s going to be like, here are the light shades, and here are the dark all the way down here.”

Just like the company’s motto implies “better is not bitter,” the founder of the company has the aim of sweetening the lives of those around her despite the hardship she faced from cancer. Also, the brand is popularly known for its wide shades and products that are suitable for all kinds of skin. As the brand is now at Ulta and online you can easily get the popular food-inspired cosmetics ranging lip gloss to blush to highlighter and also facial oil, all of which retail for less than $40.