Beyonce To Re-launch Ivy Park With Adidas

Beyonce just announced that she will be a creative partner in a new multilayer deal with the athletic wear company. Beyonce and Adidas will be developing new signature footwear and apparel.

Beyonce said, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business.”

Beyonce is a great candidate for the new development as she created her own sports fashion brand, Ivy Park, and she will be relaunching Ivy Park under Adidas. Ivy Park was co-founded by the owner of Topshop, Philip Green, who is facing sexual assault allegations that Beyonce stated she doesn’t support.

After the allegations surfaced, Beyonce cut ties with Green and gained full ownership of Ivy Park. Beyonce says, “I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Earlier this month Beyonce was rumored to have met with Reebok over the collaboration but clearly chose to work with Adidas. Journalist Nick DePaula said that he heard a story that Beyonce left the Reebok meeting due to the lack of diversity.

DePaula also claims that Beyonce was in talks with other companies including Under Armor and Reebok for the re-launch of Ivy Park. DePaula claims that during the meeting with Beyonce she said, “nobody in this room reflects my background, not my skin color, and where I’m from or what I want to do.”

Reebok responded to this claim saying that the report of Beyonce walking out of the meeting with Reebok due to lack of diversity is categorically false. The representative maintains that Reebok’s discussions with Beyonce continued for several months after our initial meeting.

Whether Beyonce walked out on the meeting with Reebok is to be debated, Adidas confirms that they will be the ones to collaborate with Beyonce for the Ivy Park re-launch. With Beyonce’s enormous fan base, she is sure to revive Adidas’ sales for footwear and athleisure wear.