Chanel just announced its decision to ban the use of animal fur in any future designs. It was announced a day before the pre-fall Metiers d’Art show at New York City’s Metropolitan Museum of Art. The president of the fashion house, Bruno Pavlosky told WWD, “There is a problem of supply and that was not Chanel’s business anyway. We did it because it’s in the air, but it’s not an air people imposed to us. It’s a free choice. The future of high-end products will come from the know-how of what our atelier is able to do.”

Chanel will no longer use crocodile, lizard or stingray skin for any of its designs as reported by Vogue Paris. The new rule will take effect from may 19 as it might take a little time before the existing designs get distributed.

Chanel also promises to work with leathers gotten from the farm sector and animals raised as food. Similar fashion houses such as Gucci, Burberry, Micheal Kors, Ralph Lauren, Versace, Stella McCartney, Masion Margiela, and Armani have since discontinued the use of animal fur in its designs.

PETA took to Instagram to celebrate the decision of another fashion house joining in the animal rights campaign with a picture of a screaming fox captioned “2018 is THE YEAR for designers coming out of the stone age.”

Other fashion houses seem skeptic about stopping the use of animal fur in their designs as the materials used for faux fur are toxic and degradable. Compromises are being made: Tom Ford mentioned in an interview how his brand avoids using mink and sable as this animal are only raised for their skin while he uses animal skin like shearing and leather animal products.