America’s favorite funny lady is about to add herself to another favorites category: the lifestyle brand category. While she’s mostly known for her hit daytime talk show, The Ellen DeGeneres Show, she will debut her new lifestyle line called “ED by Ellen” this upcoming June.
Ellen’s style has mostly been relaxed throughout the years and can be constantly seen in well-tailored pants and blazers as well as neutral colored sweaters like camel, white, and navy blue. She’s a big fan of the boyish chic style and her namesake brand aims for the same: “I want my line to be the answer to ‘I have nothing to wear,’ she tells Glamour. ”Guests on my show always ask me where they can get my clothes. Now I’m excited to tell them, ‘I’m wearing me!’”
The line is split down the middle in terms of what it consists of: fashion and home. We’ve gotten a glimpse of her home line before on QVC when her collection called “E.D. On Air” went live before the holidays. The collection ranged from $19 to $417 and included items like note cards, wreaths, rugs, etc.
Her clothing will include basic items like blazers, jeans, bombers, t-shirts, etc. T-shirts will start at $45 to $75 and bombers $195. The full range of prices are not yet set but the brand aims for prices that reflect good quality for everyday items.
As if the line weren’t anticipated enough, another thing that will make you fall in love with the pieces is that the word “love” will be embroidered on the inside of every jacket. Ellen can be seen ending her talk show with the phrase “be kind to one another” and her clothing line will also carry a small, but significant, special touch.
The site will go live May 18 but will be a teaser site because there will be no options to purchase any items. The brand will launch mid-June though an exaxt date has not been released. You can check out the website at Edbyellen.com for more on her lifestyle line and.
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