Goop fans and beauty lovers rejoice: Gwyneth Paltrow’s lifestyle website Goop will be launching their very own skincare line.
The actress and creative force behind Goop has hinted in the past that a skincare line was under works but the company’s CEO, Lisa Gersh, has confirmed it. “People like to shop on Goop because it’s an incredibly curated experience”, Gersh said at Fashion Tech Forum in New York City this year, according to Racked.
Gwyneth has been the face of prestigious skincare lines in the past and favors organic and luxurious products like Juice Beauty and Restorsea. If the line mirrors any of her past endorsements and products she sells on Goop, the line will call for spending a small fortune.
Goop is following in the steps of the online beauty destination, Into The Gloss, whose creator, Emily Weiss, launched a successful skincare line called Glossier less than a year ago but is already considering brick-and-mortar stores. This skincare line’s products (individually) don’t go any further than $30— prices Goop skincare most likely won’t cost.
It is unclear when the skincare line will be launched but stay tuned by visiting Goop.com for more.