Whether you love them or hate them, fashion’s “it” couple is at it again—and this time they’ve landed a major fashion campaign.


A photo posted by Kim Kardashian West (@kimkardashian) on

Kim Kardashian and Kanye West are the new faces of the Balmain Menswear Spring 2015 campaign. The fashion “it” couple star in a set of photographs captured by Mario Sorrentini that showcase the clothes in a very Kanye West fashion with an expensive car behind the couple and a dark ambience.

The clothes range from a simple blazer to jackets with intricate detail on Kanye while Kim sports a few different sexy dresses that don’t necessarily compliment what Kanye wears but are beautiful either way.

The couple gets a bit more personal in a photograph where Kim holds Kanye’s face closely to hers to display more intimacy.

“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends,” Balmain creative director Olivier Rousteing said in a statement. “It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”

Kim and Kanye have been good friends with Rousteing for a few years now and the designer, as well as Balmain, have been a big part of the wardrobe choices. Kim wore that amazing short embellished turtleneck Balmain dress to her bachelorette party and Rousteing has even sent little North custom made blazer jackets to match her parents.

See more pictures of #TheBalmainLove campaign here: