Rita Ora’s fashion collaborations seem to be adding up, having recently announced her partnership with footwear designer Giuseppe Zanotti. And now, the singer-songwriter has just announced her latest project: a collaboration with German luxury brand Escada.
Ora posted a photo on Instagram earlier this month, showing off Escada’s newest ‘Heart’ bag for its Spring 2019 campaign. The bag was customized to match the singer’s favorite color, bright red.
The ‘Heart’ bag is expected to go on retail online and in stores on March 26, for roughly €1,200. A percentage of the proceeds from each bag will apparently be donated to the non-profit organization Women for Women, which helps women in conflict areas such as Kosovo, where Ora was born.
“I‘m so excited and honored to be the new face of Escada for their #EscadaSS19 campaign,” she writes on her Instagram caption. “It’s all about strong colors, strong messages and strong women.”
Meanwhile, Escada writes on its own Instagram page, “Rita exemplifies the ESCADA spirit: powerful and playful, whilst totally in charge of her own destiny.”
Escada’s Spring 2019 campaign is launching on February 1.
