Ryan Reynolds has been declared to be the newest brand ambassador for luxury fragrance line, Armani Code.

Italian fashion designer and Armani founder Giorgio Armani reveals that the Canadian actor and producer was chosen to represent the brand due to his “status of modern male figure of self-fulfilment.”

Adding to this, the 84-year-old Armani also says, “Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony.”

The new Armani Code fragrance to feature Reynolds will be launched this February. It’s called the Armani Code Absolu, an Oriental Spicy fragrance for men with woody tones.

As for the campaign video directed by Reed Morano, it showed Reynolds in a sleek black Giorgio Armani jacket with his name on it. The brand says that Reynolds, “perfectly characterizes a charismatic collection of scents.”