It’s time to talk about men’s fashion. Specifically, facial fashion.

That’s right: Beards. Love ’em or hate ’em, there’s no denying that in the past few years, beards have been both literally and figuratively growing on the public. But how does one make the most out of their manly face mask?

For some, growing a beard comes naturally. For others, the hair grows in patchy and uneven. The way to remedy this issue is with proper facial care: exfoliating and adding oils to the skin to clear pores allows for the hair to grow in more full and even.

But fear not, those who think the beard trend is overrated (or just can’t seem to grow one properly). It can take years of proper care to shape a beard to perfection. Not to mention, the cost of electric razors, oils, and other essentials adds up quick. Sometimes, grabbing some shaving cream and a razor and ditching the look altogether is a better option.

And lastly, if you’re a girl who wants your man to get the most out of his beard, encourage him to exercise. The increased production of testosterone can speed up the growth process (not to mention he’ll be toned for the summer, too.)

So let your facial fuzz flow… or don’t. No matter what the trend of the time is, guys will continue to rock the bearded look if they feel confident in it, and at the end of the day, who cares what you look like if you have confidence?