Gwyneth Paltrow started a lifestyle brand company called Goop in 2008 and has now gained popularity through their large following. Though they brand their company as providing “new age advice” through their lifestyle news e-letter, with some are questioning the claims they are making regarding certain healthcare claims.
One of their products they promoted was a wearable sticker that “promoted healing” and they made a claim that the sticker (made with carbon fiber) was the same material that NASA uses for the lining of their space suits. NASA quickly rebuffed this claim starting that they do not use the material [carbon fiber] anywhere in the astronauts’ space suits.
Another one of their products implied that it could help to “supercharge your detox.” The National Institutes of Health verified this was a false claim because there is no clear evidence that detoxing or cleansing can help to remove toxins from your body.
One of the biggest and more odd trending items of the year that Goop promoted is jade eggs for toning vaginal muscles. Goop made that claim that keeping a jade egg in the vagina for a long period of time would improve energy and hormonal balance. Dr. Jen Gunter is an OB/GYN that counters this claim stating these eggs can cause bacterial vaginosis, toxic shock syndrome, or damage to the pelvic floor muscles.
Though Goop seems like they would confirm health claims of their products for their audience, these mistakes possible show otherwise.
