Korea is one of the world’s biggest exporters in beauty products all around the world. Recently the country’s top beauty export, the BB cream, has been gaining attention for its popularity among many for being effective and providing skincare benefits. Korea is home to brands like Etude House, Skinfood, and Amore Pacific that make millions in sales every year and the number is only growing. Check out our picks .


Etude House. The inner girl in us loves the packaging which seems suited for a princess and often in soft pastel colors like pink and peach. Etude is famous for being affordable and making BB creams in more than a handful of skin colors.

Klairs. This brand is still new even in Korea but it’s organic and against animal testing and animal cruelty. They make products geared towards people with dry to normal skin and are also cost effective.

Sulwahsoo. One of secrets of slow Korean skin aging comes from traditional Korean herbal medicine. Sulwahsoo is made with this herbal medicine and include the famous Korean red ginseng for skin vitality. Although this line is more on the expensive side, it’s one of Korea’s most popular skincare lines.

Amore Pacific. If you’ve visited Sephora lately, you’re already familiar with this line. Amore Pacific makes luxurious skincare with high technology and uses ingredients like snow water, grean tea, and ginseng for anti-aging and preserving youthful skin. One of the most luxurious spas in New York City is Amore Pacific’s so if you want to experience Korean skin treatments, you can do so by visiting theirs.

SKIN&LAB. This is a great brand if you want the most natural ingredients in your skincare. They are most notably known for their Estee Lauder Advanced Night Repair dupe that is half the price and has better, more natural ingredients.

There are skincare lines in Korea for every skin budget and every skin concern you may ever have so look into buying your next regimen from a Korean brand. The Korean FDA has stricter guidelines than in the US so you are guaranteed to get the best, most natural products on the market.