Jordyn Wood unveils SECNDNTURE
Following a relatively unfortunate year – as far as the life of a loaded celebrity can be — Jordyn Woods new focus on fashion has put her back on our radar for all the right reasons. After a handful of successful collaborations with various brands, Woods has ventured out on her own to launch her very own fashion brand, SECNDNTURE, an activewear line with all the trends of streetwear and athleticwear rolled into one.
The 24-piece collection is not only incredibly on-trend, but it is also welcoming and available for many people. With an attractive price tag (everything in the collection is under $79) and expanded size range, Woods put in the extra effort to combat exclusivity often felt within the fashion industry.
From cropped workout shirts, waist trainers, detailed sports bras, bodysuits, biker shorts and more, the collection is built to offer something to everyone. The branding is all about comfort—the name is a spinoff of the term “second nature”. While working out, Woods explains that your clothes should feel so second nature, that they are almost a second skin.
The pieces offer the perfect combination of practicality and fashion, so you can look your best while remaining comfortable and confident in your outfit.