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Louis Vuitton utilized tech for latest runway show

More designers are opting for a virtual reality experience for their runway presentations in response to the coronavirus (COVID-19) pandemic and Louis Vuitton delivered a virtual reality runway experience with a whole lot of greenscreens. LV creative director Nicolas Ghesquière worked tirelessly to bring this virtual reality experience come to life for the runway show and the thousands watching around the world.

The Louis Vuitton ready-to-wear Spring/Summer 2021 collection runway show took place at the newly remodeled LVMH La Samaritaine department store and the event was captured by 360-degree cameras. The use of the 360-degree cameras allowed viewers at home to swivel while watching to see models coming and going while catching every angle of all the new LV designs.

LV also used another piece of technology to transport viewers from outside La Samaritaine with a lot of green screens. La Samaritaine was fitted with wall and floor green screen panels to project moving art throughout the runway space.

LV projected footage from the famous Wim Wenders film “Wings of Desire” and featured a collection that blurred the line of gender between men’s and women’s wear. The collection featured chic ready to wear styles that were inspired by popular 80s fashion.

The ready-to-wear collection featured baggy pleated chino pants along with a thick belt, a duster coat, mini dress, and some lapel-less suit styles in khaki or silver sequins. The collection featured hints of feminity and masculinity in a combination of pieces for both genders with some styles incorporating stylish sneakers.

One piece that certainly stood out was a T-shirt with the text graphic reading “Vote” that references the upcoming U.S. presidential election. Graphic tees were common throughout the collection that gives 80s vibes no matter how it’s worn.