(Photo Source: adidas.com)
Adidas working for first size-inclusive collection
In efforts to engage in size-inclusivity and continue to best serve their obsessive markets, Adidas is following the trend of collaborated efforts to create apparel for a more accurate size range.
Though it’ surprising that the typically progressive and topical brand is only just now opening the doors for size-inclusivity, they have done it in such a way that makes up for the lost time. Partnering with Universal Standard, the collaboration outdoes every other major athletic retailer by encompassing more sizing options to best fit the demands of more clients.
Main competitor Nike’s size inclusivity only goes so far, so Adidas made sure their lineup would do more than ‘just do it’. The collaboration will size from XXS-4XL.
The collab will also feature a full capsule of workout gear as opposed to just a handful of pieces. Performance jackets, multiple variations in leggings, cropped shirts, full-length shirts, tanks, and biker shorts are all available in multiple colors in the full-size range. Pieces range from $40-$90 and some are currently on sale with code “fallsale”.
