(Photo: fortune.com)

Luxury brands combatting the coronavirus

The coronavirus is affecting all industries, especially fashion, with many upcoming runway shows and events canceled as many companies are practicing social distancing. The Italian luxury brand, Prada, just made a massive donation of two complete resuscitation and intensive care units to hospitals in Milan including Sacco, San Raffaele, and Vittore Buzzi for six units total.

The donations were private but were contributed in a combined effort by Patrizio Bertelli, Carlo Mazzi, and Miuccia Prada. Italy has seen the devastation of this disease first-hand with the fatality rate reaching over 1,800 people as of last night.

The fashion conglomerate, Louis Vuitton Moet Hennessey (LVMH), announced that they will be utilizing their production facilities through their cosmetics sector including Parfums Givenchy, Parfums Christian Dior, and Guerlain to manufacture much needed disinfecting hydro-alcoholic gel. The disinfecting gel will be provided for the French authorities for free.

The Italian namesake brand owner, Donatella Versace, and her daughter donated €200,000 to the San Raffaele hospital in Milan for the intensive care unit. Giuseppe Santoni launched a fundraiser to benefit hospitals in the Marche region and donated €50,000.

Sergio Rossi is also running a promotion on their website from March 14 to 20, donating 100% of the proceeds from sales to the ASST Fatebenefratelli Sacco hospital in Milan and donated €100,000.