Versace reveals new stores meeting sustainability standards
Versace featured a grand opening for two new flagship stores in Paris on Rue Saint Honoré and in London on New Bond Street that both meet sustainability standards. The new store concepts were created by architect Gwenael Nicolas that will feature styles from the latest men’s and women’s collections.
We are excited to announce the opening of two new flagship stores: located on the upscale Rue Saint Honoré, Paris and New Bond Street, London. The spaces have been created following the concept by Gwenael Nicolas, having the highest sustainability standards in mind. pic.twitter.com/15LtZBYO9C
— VERSACE (@Versace) December 12, 2020
Nicolas redesigned the Versace flagship stores featuring neutral tones with grey and white marble floors, elegant fluted walls, and solid glass chandeliers. Nicolas wanted to create a neutral canvas to display the designs of Versace while celebrating the rich history of each location.
Both flagship locations represent the Versace brand but have their own unique charm that functions best according to each location. Paris is known for its rich artistic history and the beauty of the capital of France influenced by haute couture mixed with the mixture of modern trends and classical heritage of Versace.
Santa’s helper – #DevonLeeCarlson appears in All For You: A Very Versace Christmas Story created in partnership with @voguemagazine.#VersaceHoliday pic.twitter.com/I4L3tDdfXc
— VERSACE (@Versace) December 11, 2020
The Rue Saint Honoré Paris flagship is 450 square meters over three floors and the New Bond Street flagship spans 300sq m with three floors located at the city’s premier shopping destination. Nicolas created these flagship stores with the highest sustainability standards.
Nicolas used a holistic approach to source materials for the management and flexibility of the stores. Nicolas utilized a selection of resources with the highest transparency and environmental standards for all parts of the stores.
The Bond Street flagship features sustainable accents including a custom eucalyptus wood floor and blue calcite stone shelves. The Bond Street flagship features Namibia marble counters and warm seating areas featuring soft velvet armchairs and plush carpets in blue and gold tones.