Colin Kaepernick, the face of the new Nike campaign in honor of their 30th anniversary “Just Do It” slogan, is raising controversy everywhere, causing people to boycott the brand and turn against Nike. Nike knew that the campaign was a risky topic, because of his kneeling during the national anthem.

The company decided to go for it, because they thought the gain would be greater than loss. Here are a few reasons why the boycott could possibly fail quicker than expected.

Nike shares fell about 3% since their campaign was released, but they are slowly climbing back up due to the support of sports players and ambassadors. Many people are agreeing that Nike will be rewarded for their bold campaign, despite all of the controversial opinions.

Josh Brown released a statement saying “Nike is marketing to their customers of the next 30 years, not the last 30 years… the new customer base will be highly educated and able to draw a distinct line between protesting in the American flag versus protesting institutional racial violence.”

Daniel Robert also came out with a statement saying “for every swoosh that’s lost, one or more will be gained.” There have yet to be any heard statements from Kaepernick, Nike, or the NFL.

So, what do you think? Does Nike’s campaign have more reward than risk or is the boycott one that will stick around for a while?