Ivy Park Re-launch Through Adidas

Beyonce Knowles-Carter, queen of the beyhive, wife to Jay Z, and mother of three, has recently announced her new multilayer creative partnership with Adidas to release footwear and clothing, as well as relaunch her previous Topshop athleisure wear clothing brand, Ivy Park.

This activewear and lifestyle gear has been unveiled and fans are thrilled. It seems that Beyonce can do no wrong, whether it’s dropping a surprise album or working with her husband to launch his own music subscription service. This line will likely be no different.

Beyonce is known for her great fashion sense, all the way back to her Destiny’s Child days in the ’90s when she was styled by her mother in handmade clothing, including high-fashion gowns. This signature line is sure to have Beyonce’s gorgeous style written all over it.

Knowles-Carter is thrilled, having released a statement expressing her excitement in working with such a creative, hard-working brand. She announced, “We share a philosophy that puts creativity, growth, and social responsibility at the forefront of the business.”

The new partnership between Beyonce and Adidas is sure to turn heads and gather up sales. For more information on what you can expect from this line, take a look at the video above.