(Photo Source: louellashop.com)

Muslim and modest fashion brands changing the industry

As of late, fashion has been all about flashy, bold, and often over-the-top outfits. The goal of fashion has always been to push the limits, going further than anyone has dared to go in the past. These women are doing just that, but with a modest twist.

Fashion has always been big in the United States and across the pond in Europe but, as cultures expand, the Middle East is home to some of the latest fashion and beauty brands that western celebs covet. What makes their style different, is that instead of flashy and bold outfits, these Muslim brands expand this idea of fashion to places in the world where fashion and self-expression were a luxury most couldn’t afford.

Brands like Louella, whose owner is Olympic Medalist Ibtihaj Muhammad, is not only an inspiration to Muslim women everywhere, but her modest clothing line breeds new standards for fashion self-expression. Brands like Verona, have been so successful, that they are now carried at Macy’s and have captured the eye of celebs like Jennifer Lopez and Solange Knowles. This just goes to show that modest fashion, can still be breathtaking and luxurious.