Lululemon Athletica has long had a cult following of yogis, runners, and athletes in general. Founded in 1998, the brand is known for creating high-quality, stylish items, though some find the brand to be a bit overpriced. Previously, they have released lines of performance pieces including shirts, shorts, pants, lifestyle items, and yoga accessories like mats and bags.
Recently, it was announced that the popular apparel brand would be released a line of footwear as they grow and make a play at further competing with brands like Nike and Adidas. Business Insider released this news, noting that this would be the first time this brand had ever entered into the footwear market.
And while this will be their first unique collection, they have previously collaborated on a footwear collection with Athletic Propulsion Labs. As Lululemon further takes on its competition, it has announced an upcoming five-year plan, with goals like doubling its revenue by the year 2023.
The shoes are a part of that, and the company likely plans to sell them between $140-200 like its previous collaboration pieces. Before releasing the full collection, Lululemon plans to release small batches in targeted areas.
For more information on Lululemon’s newly announced footwear line, take a look at the video above.
