(Photo: Kuba Dabrowski for WWD)
London Fashion Week will be an all-digital, gender-neutral event
London Fashion Week Men’s is set to take place in June and the British Fashion Council (BFC) announced they will be cutting back by hosting a combined fashion week for menswear and womenswear for the first time. London Fashion Week will be considered a merged gender-neutral event and if this fashion week proves successful, this could be a permanent change for the future.
Concerns surrounding the coronavirus (COVID-19) has pushed the BFC to host London Fashion Week through a digital-only event from June 12-14. The BFC hopes that combining the two events will save time and money while respecting social distancing practices.
In an unprescedented move, the @BFC today announces that London Fashion Week Men's will be combined with womenswear for Spring/Summer 2020, with all designers showcasing fully digitally for the very first time https://t.co/9g9s5sX6qb
— British GQ (@BritishGQ) April 21, 2020
London Fashion Week will be hosted on a new digital platform for trade and consumer audiences. The platform will also feature multimedia content from brand partners, designers, and artists taking part in London Fashion Week.
London Fashion Week will be working its long-standing partners including Mercedes Benz, The Mayfair Hotel, and The Evening Standard with the help of tech giants including Google, Amazon, Instagram, and Facebook.
