(Photo Credit: Dimitrios Kambouris/Getty Images)
Rihanna just shut down Victoria
Rihanna’s highly talked about lingerie line just got even better. RiRi has partnered with Amazon to not only stream her fashion show (which is a reason to celebrate within itself) but to sell her products on the site as well.
Her mission behind the lingerie line revolves around a goal of inclusivity. Present in her sizing, colors, and now shop ability, the Savage X Fenty collaboration is a celebration in allowing all women to feel sexy in her pieces.
(Photo Source: pagesix.com)
A lingerie show is incredibly atypical for fashion month, especially in a time where industry monopoly Victoria’s Secret is taking a hit. But Rihanna’s hip-hop approach made her show an incredible success. Streaming through Amazon allowed for in-app targeting and advertisement and accessibility.
Musical performances and dances mid-runway made the show unlike anything else. Notably, popstar Normani showed off her incredible moves in a lingerie set in the middle of the show. The Hadid sisters walked the runway as well, and models representing each size available in the line.
