Target Releases A Lingerie And Sleepwear Line Fit For Everyone

Target has long been known for its trendy products and cult following. There are countless memes based on shoppers’ love for the brand. Collaborations are known far and wide, with huge names taking part, like Chip and Joanna Gaines, Phillip Lim, Hunter, and Victoria Beckham. Popular Target brands like Project 62 and Opalhouse convert even the most non-believing fans.

And just as Target consistently surprises and delights fans with projects like those mentioned above, their new lingerie line is no disappointment. In the day and age of the body positive movement and buyers responding positively to no-touch up campaigns and photography maintaining the sight of stretch marks and cellulite, Target’s new affordable lingerie line is pleasing buyers.

The new private-label bra and underwear brands at Target were announced in February, and the names of these brands are Auden, Stars Above, and Colsie. Each brand boasts low-cost items under $22 and size-inclusive underwear and sleepwear.

With this announcement, Target and its 1,850-store chain are following in the footsteps of stores and brands like ThirdLove, Lively, and American Eagle’s Aerie. To best serve customers, Target will offer a quiz for online shoppers to help determine their best fit.

For more information on Target’s affordable lingerie line, take a look at the video above.