(Photo Source: glamour.com)
A&F is the most recent business cutting down on brick and mortar locations
For years, we have seen a steady decline in retail success. Many stores that were once well known for their pieces and popularity have now declared bankruptcy, like Charlotte Russe, Payless, Gymboree, David’s Bridal, claire’s, and many others. Even brands like Victoria’s Secret, whose popularity spans not only retail but also runway, are seeing a steady decline in success. It seems that Abercrombie & Fitch (once owned by Victoria’s Secret’s L Brands) is the newest name to add to a list of consistently declining retail stores.
Abercrombie & Fitch was once incredibly popular, and after a previous decline in sales, it was able to redeem itself. But it seems that it has once again taken a shift for the worse. In an effort to boost its business, it will be closing its flagship stores. By making this move, A&F hopes to cut costs and reshape its business.
Modern shoppers are entirely different than those who were around when Abercrombie & Fitch was wildly popular. And to reach these new shoppers, many stores such as A&F are making efforts to appeal more to the current generation.
