Singer turned beauty mogul, Rihanna announced on January 1 that her beauty company, Fenty Beauty would be releasing brand-new Pro Filt’r concealers in 50 shades. She said this in a video saying “Y’all look busted. We are here, Fenty Beauty to the rescue.”
She was referring to the results of late night parties or hangouts which would have made everyone look exhausted. She further explained that the concealer would be coming in 50 different shades like her Pro Filt’r foundations so you would not have to worry about knowing your shade because it is similar with that of the foundation. So if you are a 340 in foundation then your shade for the concealer is 340.
According to her, the concealer is matte and satiny, so the formula does not crease or crack it covers up your spots without moving even after a long day. The goal is for the product to make the skin look natural and not too caked on.
Global makeup artist for Fenty beauty, Priscilla Ono reveals how great it is to have various shades for diverse skin colors, she talked on how some people never get the right shade of concealer except they mix products together so she said what Fenty beauty is doing is something important and good.
She further talked about the concealer “It’s super pigmented, so a little goes a long way and it has this really gorgeous soft matte finish so you’re not going to get oily or greasy.” The concealer along with eight new setting powder and brushes would be released on Jan 11.