YSL Beauty teams up with Women’s Aid

The French beauty brand is featuring its “Abuse Is Not Love” campaign to spread awareness of domestic abuse on the International Day for the Elimination of Violence Against Women. The global program will focus on education that is the key to reducing domestic abuse statistics.

One in three women will experience abuse from a partner in their lifetime and the abuse rate increased from 30% to 60% during the COVID-19 pandemic. Domestic abuse is a crime that happens behind closed doors and there isn’t a reliable source of prevalent data.

YSL Beauty has partnered with its UK partner, Women’s Aid, which works towards helping domestic abuse charities to support vital life-changing services. The chief executive at Women’s Aid, Nicki Normal, explains that victims haven’t had access to the usual support services networks since the beginning of the COVID-19 lockdowns.

The COVID-19 pandemic has also negatively impacted funding for services and Women’s Aid is excited to be partnering with the YSL Beauty brand for funding to help the organization. For this partnership, YSL is pledging to fund academic research, train employees and two million people on Intimate Partner Violence (IPV) by 2030 with the help of other partnerships with non-profit organizations.

The collaboration with YSL Beauty and Women’s Aid has the goal of raising awareness on the nine key warning signs of abusive relationships. This new beauty campaign won’t be focusing on cosmetics but focusing on an important cause with the goal of reducing domestic abuse and providing services for people in need.