The Ulta Beauty stores are keeping up with the ever-growing makeup industry by bringing in the Mean Girls-inspired eye shadow palette. This brand of Indie origin is becoming the recent brand to join the retailer’s roster. Makeup brushes looking much like wizard wands and eye-shadow palettes which look like famous books are products from these brands.

Not all big brands make their way to Ulta, but this Indie product was able to be accepted. The storybook cosmetic is an interesting brand with each makeup kit can literately tell a story. With the packaging looking more like a storybook, makeup becomes all fun.

The Mean Girl inspired brand is unique for their whimsical fantasy and literary themed goods. This Storybook Cosmetic or Mean Girls Burn Book palette is an official collaboration of Storybook Cosmetics and Paramount Pictures. The palette has 12 totally fetch and carb-free colors. Manufactured in the US the palette has shimmer, matte, and pearl finishes to match. It comes with the official Burn Book including a full-sized mirror, so it wouldn’t be hard to see how pretty you look.

Furthermore, this palette can be used wet or dry and it is cruelty-free. Colors include:

  • Butter Carb
  • Glen Coco
  • So Fetch – tangerine matte
  • Wednesday – magenta pink shirt matte
  • The Plastics – pretend plastic white matte
  • Mouse Duh – grey with shimmer, duh
  • Regina George – queen bee pink pearl
  • You Can’t Sit With Us – bubble gum pink matte
  • Cool Mom – a cool blue pearl
  • October 3rd – everyday black shimmer
  • The palette is based on iconic lines and character references from the “Mean Girls” movie and also other iconic lines from 2004 classics, including “I’m A Cool Mom” (shimmer pink, duh) and “Get In Loser” (natural peach).