(Photo Source: Amazon)
Will you be “Making The Cut?”
Amazon wants a piece of the tasty fashion competition show cake and it’s going after it with “Making the Cut,” which is slated to debut on Amazon Prime Video on March 27.
“We are excited to be able to produce a show that really looks for the next global brand…and create the situation where [designers] are set up for success when they leave us,” said executive producer Sara Rea to WWD.
The show will employ the somewhat usual format model: 12 designers and entrepreneurs from all over the world will compete for the $1 million top prizes and, ultimately, a chance to turn their business into a globally-recognized brand.
There is, however, a twist.
Each episode will be set in different locations, posing different challenges for the contestants, including New York City, Paris, and Tokyo. Following each installment of the show, the winning looks will become available for purchase on Amazon, in the inclusive sizing ranging from XXS to XXL and will be priced at $100 or less.
The show will be lead by “Project Runway” alums Heidi Klum and Tim Gunn, supported by Naomi Campbell, Carine Roitfeld, Joseph Altuzarra and Nicole Richie as guest judges.
“People can buy it all over the world. We are going into over 200 territories,” explains Klum to WWD, of the difference between working with Amazon as opposed to Bravo, where “Project Runway” aired originally. “You can design as much as you want, but it becomes real when people buy your clothes…all of a sudden it becomes real and we want it to become real for these designers and for people at home.”
“‘Making the Cut’ wouldn’t have happened without ‘Project Runway’,” adds Gunn, noting that one of the crucial differences between the new show and the long-standing pioneer of the format, is that it will focus more on the business aspects of fashion, where designers will be prompted to design both real-world and avant-garde creations.
“We didn’t want it to be a sewing competition, we wanted someone with vision,” explained Klum, adding that former “Project Runway” judge Michael Kors “is not sewing things at this point in his career.”
“Making the Cut” designers and global-fame hopefuls will be getting help from seamstresses to help them whip up their designs overnight.
