Lady Gaga is launching a makeup line called, Haus Beauty, inspired by her creative fashion team Haus of Gaga.

Her team is working on the trademark to start makeup development and is a new venture for the artist. The application for trademark is confirmed with the United States Patent and Trademark Office’s website. The trademark was applied by Lady Gaga’s company, Ate My Heart Inc., in February for the new brand name.

Not only will there be a makeup line but a beauty care line as well. The hope is to expand from makeup to do different form of beauty products. There is only one leaked product at this time called ‘beauty milk,’ though there is yet to be a description of the new product.

There are reports that Gaga is developing over 70 product types, with skin-care items including moisturizers, scrubs, and message oils.

Through Lady Gaga’s social media there have been hints for the beauty line with hashtags in beauty photos like #hauseditorial. She has participated in the MAC Viva Campaign and released two fragrances.

While in the development phases there will be more information to come as the new brand develops.